Do you sometimes feel lost about how to succeed in your holistic practice? Phillip ran into a local yoga teacher he knew and asked her how business was going. He could tell by her body language and response that she was struggling.
The yoga teacher still mustered a smile and tentatively said this year was going to be better for her. Assuming you’re good at what you do, then the next piece of the puzzle is letting people know about it.
THE POWERFUL FIELD OF DREAMS
In the movie Field of Dreams, the Kevin Costner character heard a voice that told him that “if you build it, he will come.” (This has been misquoted to “if you build it, they will come.”) In the movie, they were talking about building a baseball field.
He did build the baseball field in the middle of an Iowa cornfield. The closing shot of the film shows cars driving en masse to come to the field and see the game.
We enjoyed this mystical film and it is a powerful metaphor. However, it may have lodged a distorted message into the mass consciousness, particularly for holistic practitioners.
This message can create a kind of wishful thinking, also conveyed in the law of attraction. It suggests that just by thinking of something, it will manifest and be successful.
In other words, if you put out your shingle, clients will rush to your door.
THE MISSING PIECE
What often gets overlooked in the process is taking action. If Kevin Costner character somehow let others know about his “field of dreams,” i.e., “marketed” his offering (which was never even suggested in the film), then it would make sense for people to come.
What is marketing? It ‘s communicating and educating interested people about the value you have to offer. If done right, with intention and alignment with your purpose, “they will come.”
HOW THE LAW OF ATTRACTION FITS IN
If your goal is to “attract” clients, then what are you going to do? Sit around and wait for them to call?
As the Law of Attraction notes, as well as Seth and Lazaris, start acting like a person who believes she can help others. Meet people, build your list, connect.
HOW “THEY WILL COME”
If you work a marketing action plan, they will come. The law of attraction and field of dreams can come true.
You just need to find out how to market your services in an effective, ongoing way. Keep getting the word out, sharing your gifts with the right people (your target audience).
If things aren’t working out, you can get help and renew your efforts.
In this way, you’ll make your contribution and help the world. You will truly build it and they will come.
FINDING YOUR WAY
Our goal is to help holistic practitioners to succeed. That is why we created the International Association of Holistic Practitioners.
With the right tools, mindset and support, holistic practitioners will succeed. The world needs what they have to offer.
What are your thoughts on being lost and found in a “field of dreams”?
Click here to Subscribe to our Blog feed.
{ 1 comment… read it below or add one }
The field of dreams also represents our possibilities, which are infinitely great. Just don’t let this field lull you to sleep.